Commercial Bank of Dubai and Etisalat Announce Co-branded Smiles Credit Card Partnership

Dubai, 29 April 2019: Commercial Bank of Dubai, one of the leading banks in the UAE and Etisalat, the largest telecommunications provider in the region, today announced their partnership to launch a co-branded CBD-Etisalat Credit Card. The new card will be available in two variants - Visa Platinum and Visa Signature and will be UAE’s pre-eminent ‘Lifestyle’ credit card offering cardholders the fastest way to earn points on Etisalat’s award-winning Smiles platform. These points can then be redeemed seamlessly via the Smiles mobile app for discounts, deals and experiences across categories such as shopping, entertainment, travel, dining, wellness and bill payments at over 300+ partners.

Etisalat also announced that for the first time ever, the Smiles platform will now be available for everyone in the UAE with any mobile number. In addition to earning up to 10 Smiles points per 1 AED on their card spends, customers will also get complimentary lounge access at over 900 airports globally, free valet parking, cinema discounts, insurance benefits, 0% Balance Transfers and Easy Payment Plans on their purchases.

Speaking on the occasion Dr. Bernd van Linder, Chief Executive Officer of Commercial Bank of Dubai said: “Our partnership with Etisalat is a major step forward for us in creating a strong new-to-bank customer proposition in the market. We welcome the opportunity to leverage the Smiles platform and offer our co-branded cardholders a suite of benefits that are relevant, contemporary and provide substantial value.”

Khaled El Khouly, Chief Consumer Officer of Etisalat said: “We are pleased to collaborate with Commercial Bank of Dubai (CBD) to launch this dynamic co-branded credit card, which comes fully loaded with a host of features, deals and lifestyle benefits in addition to earning Smiles on their credit card spends. At Etisalat, we always strive to offer the best value to our customers by forging the right partnerships to provide innovative services.  We look forward to a long and fruitful partnership with CBD to continue providing the best-in-class telco and financial benefits from both companies’ products.”