Commercial Bank of Dubai Enters into a Strategic Partnership with Al-Futtaim Blue Rewards Program

Commercial Bank of Dubai (CBD), one of the leading banks in the UAE, has entered into a strategic partnership with Al-Futtaim Retail Group to leverage their loyalty program, Blue Rewards, and offer it to CBD customers who open CBD Digi Accounts.

Blue Rewards is the Al-Futtaim Retail Group’s loyalty program, which enables customers to earn cashback on their shopping from any of the group’s brands and partners and provides them the flexibility to redeem cashback across a wide range of options.

Amit Malhotra, General Manager – Personal Banking Group at Commercial Bank of Dubai, said: “We are pleased to partner with Al-Futtaim’s Blue Rewards program on this exciting initiative, and offer this attractive reward program to our CBD Digi Account customers. At CBD, we are constantly working to exceed customer expectations and reward them for banking with us. Blue Rewards is a popular loyalty program from Al-Futtaim Retail Group offering rewards and cashback on all purchases made across their various brands, which CBD customers can enjoy upon opening CBD Digi Accounts through the Blue Rewards App.”

He added: “The CBD Digi account enables customers to open accounts instantly, using their Emirates ID only in less than 3 clicks, at their convenience, anytime and from anywhere and enjoy amazing rewards for their day-to-day banking. In addition to Blue Rewards offering, the CBD Digi account provides customers a host of free banking services including free remittances with best in market exchange rates, free ATM withdrawals across CBD ATM network and a free cheque book, as well as the option to open up to 11 multi-currency accounts, including a Gold account. What’s more, customers do not need to maintain any minimum balance or transfer their salaries to open the account.” 

From his side, Regis Schultz, President Retail Al-Futtaim, said: “Through our inherent customer-centric approach we are committed to continuously diversifying our offering to be able to deliver on our commitment of enriching the lives of our customers each and every day. We are relentless in our customer focus and response to their changing needs. The recent partnership with the Commercial Bank of Dubai is a testament to this as we aspire to provide value and convenience to our customers through this first of its kind loyalty program which leverages on our leading brands.”